Global Horror Film and TV Show Market Research Report 2023

Report ID: 1877305 | Published Date: Jan 2025 | No. of Page: 88 | Base Year: 2024 | Rating: 4.3 | Webstory: Check our Web story
1 Report Overview
    1.1 Study Scope
    1.2 Market Analysis by Type
        1.2.1 Global Horror Film and TV Show Market Size Growth Rate by Type: 2017 VS 2021 VS 2028
        1.2.2 English
        1.2.3 Chinese
        1.2.4 Spanish
        1.2.5 Russian
        1.2.6 Others
    1.3 Market by Application
        1.3.1 Global Horror Film and TV Show Market Share by Application: 2017 VS 2021 VS 2028
        1.3.2 Man
        1.3.3 Woman
        1.3.4 Children
        1.3.5 Others
    1.4 Study Objectives
    1.5 Years Considered
2 Global Growth Trends
    2.1 Global Horror Film and TV Show Market Perspective (2017-2028)
    2.2 Horror Film and TV Show Growth Trends by Region
        2.2.1 Horror Film and TV Show Market Size by Region: 2017 VS 2021 VS 2028
        2.2.2 Horror Film and TV Show Historic Market Size by Region (2017-2022)
        2.2.3 Horror Film and TV Show Forecasted Market Size by Region (2023-2028)
    2.3 Horror Film and TV Show Market Dynamics
        2.3.1 Horror Film and TV Show Industry Trends
        2.3.2 Horror Film and TV Show Market Drivers
        2.3.3 Horror Film and TV Show Market Challenges
        2.3.4 Horror Film and TV Show Market Restraints
3 Competition Landscape by Key Players
    3.1 Global Top Horror Film and TV Show Players by Revenue
        3.1.1 Global Top Horror Film and TV Show Players by Revenue (2017-2022)
        3.1.2 Global Horror Film and TV Show Revenue Market Share by Players (2017-2022)
    3.2 Global Horror Film and TV Show Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
    3.3 Players Covered: Ranking by Horror Film and TV Show Revenue
    3.4 Global Horror Film and TV Show Market Concentration Ratio
        3.4.1 Global Horror Film and TV Show Market Concentration Ratio (CR5 and HHI)
        3.4.2 Global Top 10 and Top 5 Companies by Horror Film and TV Show Revenue in 2021
    3.5 Horror Film and TV Show Key Players Head office and Area Served
    3.6 Key Players Horror Film and TV Show Product Solution and Service
    3.7 Date of Enter into Horror Film and TV Show Market
    3.8 Mergers & Acquisitions, Expansion Plans
4 Horror Film and TV Show Breakdown Data by Type
    4.1 Global Horror Film and TV Show Historic Market Size by Type (2017-2022)
    4.2 Global Horror Film and TV Show Forecasted Market Size by Type (2023-2028)
5 Horror Film and TV Show Breakdown Data by Application
    5.1 Global Horror Film and TV Show Historic Market Size by Application (2017-2022)
    5.2 Global Horror Film and TV Show Forecasted Market Size by Application (2023-2028)
6 North America
    6.1 North America Horror Film and TV Show Market Size (2017-2028)
    6.2 North America Horror Film and TV Show Market Size by Country (2017-2022)
    6.3 North America Horror Film and TV Show Market Size by Country (2023-2028)
    6.4 United States
    6.5 Canada
7 Europe
    7.1 Europe Horror Film and TV Show Market Size (2017-2028)
    7.2 Europe Horror Film and TV Show Market Size by Country (2017-2022)
    7.3 Europe Horror Film and TV Show Market Size by Country (2023-2028)
    7.4 Germany
    7.5 France
    7.6 U.K.
    7.7 Italy
    7.8 Russia
    7.9 Nordic Countries
8 Asia-Pacific
    8.1 Asia-Pacific Horror Film and TV Show Market Size (2017-2028)
    8.2 Asia-Pacific Horror Film and TV Show Market Size by Country (2017-2022)
    8.3 Asia-Pacific Horror Film and TV Show Market Size by Country (2023-2028)
    8.4 China
    8.5 Japan
    8.6 South Korea
    8.7 Southeast Asia
    8.8 India
    8.9 Australia
9 Latin America
    9.1 Latin America Horror Film and TV Show Market Size (2017-2028)
    9.2 Latin America Horror Film and TV Show Market Size by Country (2017-2022)
    9.3 Latin America Horror Film and TV Show Market Size by Country (2023-2028)
    9.4 Mexico
    9.5 Brazil
10 Middle East & Africa
    10.1 Middle East & Africa Horror Film and TV Show Market Size (2017-2028)
    10.2 Middle East & Africa Horror Film and TV Show Market Size by Country (2017-2022)
    10.3 Middle East & Africa Horror Film and TV Show Market Size by Country (2023-2028)
    10.4 Turkey
    10.5 Saudi Arabia
    10.6 UAE
11 Key Players Profiles
    11.1 Newmarket Films
        11.1.1 Newmarket Films Company Detail
        11.1.2 Newmarket Films Business Overview
        11.1.3 Newmarket Films Horror Film and TV Show Introduction
        11.1.4 Newmarket Films Revenue in Horror Film and TV Show Business (2017-2022)
        11.1.5 Newmarket Films Recent Development
    11.2 Walt Disney
        11.2.1 Walt Disney Company Detail
        11.2.2 Walt Disney Business Overview
        11.2.3 Walt Disney Horror Film and TV Show Introduction
        11.2.4 Walt Disney Revenue in Horror Film and TV Show Business (2017-2022)
        11.2.5 Walt Disney Recent Development
    11.3 Metro-Goldwyn-Mayer Studios
        11.3.1 Metro-Goldwyn-Mayer Studios Company Detail
        11.3.2 Metro-Goldwyn-Mayer Studios Business Overview
        11.3.3 Metro-Goldwyn-Mayer Studios Horror Film and TV Show Introduction
        11.3.4 Metro-Goldwyn-Mayer Studios Revenue in Horror Film and TV Show Business (2017-2022)
        11.3.5 Metro-Goldwyn-Mayer Studios Recent Development
    11.4 Sony Pictures
        11.4.1 Sony Pictures Company Detail
        11.4.2 Sony Pictures Business Overview
        11.4.3 Sony Pictures Horror Film and TV Show Introduction
        11.4.4 Sony Pictures Revenue in Horror Film and TV Show Business (2017-2022)
        11.4.5 Sony Pictures Recent Development
    11.5 Warner Bros
        11.5.1 Warner Bros Company Detail
        11.5.2 Warner Bros Business Overview
        11.5.3 Warner Bros Horror Film and TV Show Introduction
        11.5.4 Warner Bros Revenue in Horror Film and TV Show Business (2017-2022)
        11.5.5 Warner Bros Recent Development
    11.6 Universal Pictures
        11.6.1 Universal Pictures Company Detail
        11.6.2 Universal Pictures Business Overview
        11.6.3 Universal Pictures Horror Film and TV Show Introduction
        11.6.4 Universal Pictures Revenue in Horror Film and TV Show Business (2017-2022)
        11.6.5 Universal Pictures Recent Development
    11.7 Miramax
        11.7.1 Miramax Company Detail
        11.7.2 Miramax Business Overview
        11.7.3 Miramax Horror Film and TV Show Introduction
        11.7.4 Miramax Revenue in Horror Film and TV Show Business (2017-2022)
        11.7.5 Miramax Recent Development
    11.8 Trimark Pictures
        11.8.1 Trimark Pictures Company Detail
        11.8.2 Trimark Pictures Business Overview
        11.8.3 Trimark Pictures Horror Film and TV Show Introduction
        11.8.4 Trimark Pictures Revenue in Horror Film and TV Show Business (2017-2022)
        11.8.5 Trimark Pictures Recent Development
    11.9 Rysher Entertainment
        11.9.1 Rysher Entertainment Company Detail
        11.9.2 Rysher Entertainment Business Overview
        11.9.3 Rysher Entertainment Horror Film and TV Show Introduction
        11.9.4 Rysher Entertainment Revenue in Horror Film and TV Show Business (2017-2022)
        11.9.5 Rysher Entertainment Recent Development
    11.10 Samuel Goldwyn Films
        11.10.1 Samuel Goldwyn Films Company Detail
        11.10.2 Samuel Goldwyn Films Business Overview
        11.10.3 Samuel Goldwyn Films Horror Film and TV Show Introduction
        11.10.4 Samuel Goldwyn Films Revenue in Horror Film and TV Show Business (2017-2022)
        11.10.5 Samuel Goldwyn Films Recent Development
    11.11 Constantin Film
        11.11.1 Constantin Film Company Detail
        11.11.2 Constantin Film Business Overview
        11.11.3 Constantin Film Horror Film and TV Show Introduction
        11.11.4 Constantin Film Revenue in Horror Film and TV Show Business (2017-2022)
        11.11.5 Constantin Film Recent Development
    11.12 Carolco
        11.12.1 Carolco Company Detail
        11.12.2 Carolco Business Overview
        11.12.3 Carolco Horror Film and TV Show Introduction
        11.12.4 Carolco Revenue in Horror Film and TV Show Business (2017-2022)
        11.12.5 Carolco Recent Development
    11.13 Magnolia Pictures
        11.13.1 Magnolia Pictures Company Detail
        11.13.2 Magnolia Pictures Business Overview
        11.13.3 Magnolia Pictures Horror Film and TV Show Introduction
        11.13.4 Magnolia Pictures Revenue in Horror Film and TV Show Business (2017-2022)
        11.13.5 Magnolia Pictures Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
    13.1 Research Methodology
        13.1.1 Methodology/Research Approach
        13.1.2 Data Source
    13.2 Disclaimer
    13.3 Author Details
List of Tables
    Table 1. Global Horror Film and TV Show Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028
    Table 2. Key Players of English
    Table 3. Key Players of Chinese
    Table 4. Key Players of Spanish
    Table 5. Key Players of Russian
    Table 6. Key Players of Others
    Table 7. Global Horror Film and TV Show Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028
    Table 8. Global Horror Film and TV Show Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
    Table 9. Global Horror Film and TV Show Market Size by Region (2017-2022) & (US$ Million)
    Table 10. Global Horror Film and TV Show Market Share by Region (2017-2022)
    Table 11. Global Horror Film and TV Show Forecasted Market Size by Region (2023-2028) & (US$ Million)
    Table 12. Global Horror Film and TV Show Market Share by Region (2023-2028)
    Table 13. Horror Film and TV Show Market Trends
    Table 14. Horror Film and TV Show Market Drivers
    Table 15. Horror Film and TV Show Market Challenges
    Table 16. Horror Film and TV Show Market Restraints
    Table 17. Global Horror Film and TV Show Revenue by Players (2017-2022) & (US$ Million)
    Table 18. Global Horror Film and TV Show Market Share by Players (2017-2022)
    Table 19. Global Top Horror Film and TV Show Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Horror Film and TV Show as of 2021)
    Table 20. Ranking of Global Top Horror Film and TV Show Companies by Revenue (US$ Million) in 2021
    Table 21. Global 5 Largest Players Market Share by Horror Film and TV Show Revenue (CR5 and HHI) & (2017-2022)
    Table 22. Key Players Headquarters and Area Served
    Table 23. Key Players Horror Film and TV Show Product Solution and Service
    Table 24. Date of Enter into Horror Film and TV Show Market
    Table 25. Mergers & Acquisitions, Expansion Plans
    Table 26. Global Horror Film and TV Show Market Size by Type (2017-2022) & (US$ Million)
    Table 27. Global Horror Film and TV Show Revenue Market Share by Type (2017-2022)
    Table 28. Global Horror Film and TV Show Forecasted Market Size by Type (2023-2028) & (US$ Million)
    Table 29. Global Horror Film and TV Show Revenue Market Share by Type (2023-2028)
    Table 30. Global Horror Film and TV Show Market Size by Application (2017-2022) & (US$ Million)
    Table 31. Global Horror Film and TV Show Revenue Market Share by Application (2017-2022)
    Table 32. Global Horror Film and TV Show Forecasted Market Size by Application (2023-2028) & (US$ Million)
    Table 33. Global Horror Film and TV Show Revenue Market Share by Application (2023-2028)
    Table 34. North America Horror Film and TV Show Market Size by Country (2017-2022) & (US$ Million)
    Table 35. North America Horror Film and TV Show Market Size by Country (2023-2028) & (US$ Million)
    Table 36. Europe Horror Film and TV Show Market Size by Country (2017-2022) & (US$ Million)
    Table 37. Europe Horror Film and TV Show Market Size by Country (2023-2028) & (US$ Million)
    Table 38. Asia-Pacific Horror Film and TV Show Market Size by Region (2017-2022) & (US$ Million)
    Table 39. Asia-Pacific Horror Film and TV Show Market Size by Region (2023-2028) & (US$ Million)
    Table 40. Latin America Horror Film and TV Show Market Size by Country (2017-2022) & (US$ Million)
    Table 41. Latin America Horror Film and TV Show Market Size by Country (2023-2028) & (US$ Million)
    Table 42. Middle East & Africa Horror Film and TV Show Market Size by Country (2017-2022) & (US$ Million)
    Table 43. Middle East & Africa Horror Film and TV Show Market Size by Country (2023-2028) & (US$ Million)
    Table 44. Newmarket Films Company Detail
    Table 45. Newmarket Films Business Overview
    Table 46. Newmarket Films Horror Film and TV Show Product
    Table 47. Newmarket Films Revenue in Horror Film and TV Show Business (2017-2022) & (US$ Million)
    Table 48. Newmarket Films Recent Development
    Table 49. Walt Disney Company Detail
    Table 50. Walt Disney Business Overview
    Table 51. Walt Disney Horror Film and TV Show Product
    Table 52. Walt Disney Revenue in Horror Film and TV Show Business (2017-2022) & (US$ Million)
    Table 53. Walt Disney Recent Development
    Table 54. Metro-Goldwyn-Mayer Studios Company Detail
    Table 55. Metro-Goldwyn-Mayer Studios Business Overview
    Table 56. Metro-Goldwyn-Mayer Studios Horror Film and TV Show Product
    Table 57. Metro-Goldwyn-Mayer Studios Revenue in Horror Film and TV Show Business (2017-2022) & (US$ Million)
    Table 58. Metro-Goldwyn-Mayer Studios Recent Development
    Table 59. Sony Pictures Company Detail
    Table 60. Sony Pictures Business Overview
    Table 61. Sony Pictures Horror Film and TV Show Product
    Table 62. Sony Pictures Revenue in Horror Film and TV Show Business (2017-2022) & (US$ Million)
    Table 63. Sony Pictures Recent Development
    Table 64. Warner Bros Company Detail
    Table 65. Warner Bros Business Overview
    Table 66. Warner Bros Horror Film and TV Show Product
    Table 67. Warner Bros Revenue in Horror Film and TV Show Business (2017-2022) & (US$ Million)
    Table 68. Warner Bros Recent Development
    Table 69. Universal Pictures Company Detail
    Table 70. Universal Pictures Business Overview
    Table 71. Universal Pictures Horror Film and TV Show Product
    Table 72. Universal Pictures Revenue in Horror Film and TV Show Business (2017-2022) & (US$ Million)
    Table 73. Universal Pictures Recent Development
    Table 74. Miramax Company Detail
    Table 75. Miramax Business Overview
    Table 76. Miramax Horror Film and TV Show Product
    Table 77. Miramax Revenue in Horror Film and TV Show Business (2017-2022) & (US$ Million)
    Table 78. Miramax Recent Development
    Table 79. Trimark Pictures Company Detail
    Table 80. Trimark Pictures Business Overview
    Table 81. Trimark Pictures Horror Film and TV Show Product
    Table 82. Trimark Pictures Revenue in Horror Film and TV Show Business (2017-2022) & (US$ Million)
    Table 83. Trimark Pictures Recent Development
    Table 84. Rysher Entertainment Company Detail
    Table 85. Rysher Entertainment Business Overview
    Table 86. Rysher Entertainment Horror Film and TV Show Product
    Table 87. Rysher Entertainment Revenue in Horror Film and TV Show Business (2017-2022) & (US$ Million)
    Table 88. Rysher Entertainment Recent Development
    Table 89. Samuel Goldwyn Films Company Detail
    Table 90. Samuel Goldwyn Films Business Overview
    Table 91. Samuel Goldwyn Films Horror Film and TV Show Product
    Table 92. Samuel Goldwyn Films Revenue in Horror Film and TV Show Business (2017-2022) & (US$ Million)
    Table 93. Samuel Goldwyn Films Recent Development
    Table 94. Constantin Film Company Detail
    Table 95. Constantin Film Business Overview
    Table 96. Constantin Film Horror Film and TV ShowProduct
    Table 97. Constantin Film Revenue in Horror Film and TV Show Business (2017-2022) & (US$ Million)
    Table 98. Constantin Film Recent Development
    Table 99. Carolco Company Detail
    Table 100. Carolco Business Overview
    Table 101. Carolco Horror Film and TV ShowProduct
    Table 102. Carolco Revenue in Horror Film and TV Show Business (2017-2022) & (US$ Million)
    Table 103. Carolco Recent Development
    Table 104. Magnolia Pictures Company Detail
    Table 105. Magnolia Pictures Business Overview
    Table 106. Magnolia Pictures Horror Film and TV ShowProduct
    Table 107. Magnolia Pictures Revenue in Horror Film and TV Show Business (2017-2022) & (US$ Million)
    Table 108. Magnolia Pictures Recent Development
    Table 109. Research Programs/Design for This Report
    Table 110. Key Data Information from Secondary Sources
    Table 111. Key Data Information from Primary Sources
List of Figures
    Figure 1. Global Horror Film and TV Show Market Share by Type: 2021 VS 2028
    Figure 2. English Features
    Figure 3. Chinese Features
    Figure 4. Spanish Features
    Figure 5. Russian Features
    Figure 6. Others Features
    Figure 7. Global Horror Film and TV Show Market Share by Application in 2021 & 2028
    Figure 8. Man Case Studies
    Figure 9. Woman Case Studies
    Figure 10. Children Case Studies
    Figure 11. Others Case Studies
    Figure 12. Horror Film and TV Show Report Years Considered
    Figure 13. Global Horror Film and TV Show Market Size (US$ Million), Year-over-Year: 2017-2028
    Figure 14. Global Horror Film and TV Show Market Size, (US$ Million), 2017 VS 2021 VS 2028
    Figure 15. Global Horror Film and TV Show Market Share by Region: 2021 VS 2028
    Figure 16. Global Horror Film and TV Show Market Share by Players in 2021
    Figure 17. Global Top Horror Film and TV Show Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Horror Film and TV Show as of 2021)
    Figure 18. The Top 10 and 5 Players Market Share by Horror Film and TV Show Revenue in 2021
    Figure 19. North America Horror Film and TV Show Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 20. North America Horror Film and TV Show Market Share by Country (2017-2028)
    Figure 21. United States Horror Film and TV Show Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 22. Canada Horror Film and TV Show Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 23. Europe Horror Film and TV Show Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 24. Europe Horror Film and TV Show Market Share by Country (2017-2028)
    Figure 25. Germany Horror Film and TV Show Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 26. France Horror Film and TV Show Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 27. U.K. Horror Film and TV Show Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 28. Italy Horror Film and TV Show Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 29. Russia Horror Film and TV Show Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 30. Nordic Countries Horror Film and TV Show Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 31. Asia-Pacific Horror Film and TV Show Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 32. Asia-Pacific Horror Film and TV Show Market Share by Region (2017-2028)
    Figure 33. China Horror Film and TV Show Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 34. Japan Horror Film and TV Show Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 35. South Korea Horror Film and TV Show Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 36. Southeast Asia Horror Film and TV Show Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 37. India Horror Film and TV Show Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 38. Australia Horror Film and TV Show Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 39. Latin America Horror Film and TV Show Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 40. Latin America Horror Film and TV Show Market Share by Country (2017-2028)
    Figure 41. Mexico Horror Film and TV Show Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 42. Brazil Horror Film and TV Show Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 43. Middle East & Africa Horror Film and TV Show Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 44. Middle East & Africa Horror Film and TV Show Market Share by Country (2017-2028)
    Figure 45. Turkey Horror Film and TV Show Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 46. Saudi Arabia Horror Film and TV Show Market Size YoY Growth (2017-2028) & (US$ Million)
    Figure 47. Newmarket Films Revenue Growth Rate in Horror Film and TV Show Business (2017-2022)
    Figure 48. Walt Disney Revenue Growth Rate in Horror Film and TV Show Business (2017-2022)
    Figure 49. Metro-Goldwyn-Mayer Studios Revenue Growth Rate in Horror Film and TV Show Business (2017-2022)
    Figure 50. Sony Pictures Revenue Growth Rate in Horror Film and TV Show Business (2017-2022)
    Figure 51. Warner Bros Revenue Growth Rate in Horror Film and TV Show Business (2017-2022)
    Figure 52. Universal Pictures Revenue Growth Rate in Horror Film and TV Show Business (2017-2022)
    Figure 53. Miramax Revenue Growth Rate in Horror Film and TV Show Business (2017-2022)
    Figure 54. Trimark Pictures Revenue Growth Rate in Horror Film and TV Show Business (2017-2022)
    Figure 55. Rysher Entertainment Revenue Growth Rate in Horror Film and TV Show Business (2017-2022)
    Figure 56. Samuel Goldwyn Films Revenue Growth Rate in Horror Film and TV Show Business (2017-2022)
    Figure 57. Constantin Film Revenue Growth Rate in Horror Film and TV Show Business (2017-2022)
    Figure 58. Carolco Revenue Growth Rate in Horror Film and TV Show Business (2017-2022)
    Figure 59. Magnolia Pictures Revenue Growth Rate in Horror Film and TV Show Business (2017-2022)
    Figure 60. Bottom-up and Top-down Approaches for This Report
    Figure 61. Data Triangulation
    Figure 62. Key Executives Interviewed
Please ask for List of Figures. Request Sample Report
Companies Included in Reports:
Newmarket Films
Walt Disney
Metro-Goldwyn-Mayer Studios
Sony Pictures
Warner Bros
Universal Pictures
Miramax
Trimark Pictures
Rysher Entertainment
Samuel Goldwyn Films
Constantin Film
Carolco
Magnolia Pictures
Frequently Asked Questions
Horror Film and TV Show report offers great insights of the market and consumer data and their interpretation through various figures and graphs. Report has embedded global market and regional market deep analysis through various research methodologies. The report also offers great competitor analysis of the industries and highlights the key aspect of their business like success stories, market development and growth rate.
Horror Film and TV Show report is categorised based on following features:
  1. Global Market Players
  2. Geopolitical regions
  3. Consumer Insights
  4. Technological advancement
  5. Historic and Future Analysis of the Market
Horror Film and TV Show report is designed on the six basic aspects of analysing the market, which covers the SWOT and SWAR analysis like strength, weakness, opportunity, threat, aspirations and results. This methodology helps investors to reach on to the desired and correct decision to put their capital into the market.

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